July 8 -
September 9, 2021
What You Will Learn
Is This Course
Right For You?
Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.
Membership staff searching for the tools and techniques to grow membership.
Marketers working to modernize their tools and processes to do more with less.
Conference and event staff searching for ways to attract new audiences and grow registrations.
About the Instructor
Chris Gloede is the Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association.
As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.
Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives–the very strategies that he teaches in this course.
Limited class size.
Free cancelation until third class.
Group pricing and scholarships available