Association Marketing Academy

Association
Digital Marketing

Certificate
Course

What You Will Learn

Ten live classes explore the successful strategic, technical, and tactical elements of digital marketing in the association industry. Each class is 60 minutes of live online instruction and discussion. Many classes will feature an association industry guest lecturer.
Lesson 1: Digital Marketing Introduction
Lesson 1: Digital Marketing Introduction
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Understand the evolution of the marketing discipline.
Lesson 2: Systems and Data
Lesson 2: Systems and Data
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Collect and improve the quality of your member, customer, and prospect data.
Lesson 3: Messaging and Email Marketing
Lesson 3: Messaging and Email Marketing
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Create compelling personalized messages that drive response.
Lesson 4: Social Sentiment and Marketing
Lesson 4: Social Sentiment and Marketing
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Extend content and engagement beyond the web.
Lesson 5: Display and Video Advertising
Lesson 5: Display and Video Advertising
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Target audiences with engaging creative and automated purchasing.
Lesson 6: Search Optimization and Marketing
Lesson 6: Search Optimization and Marketing
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Understand the role of search in customer conversion.
Lesson 7: Content Marketing and Journeys
Lesson 7: Content Marketing and Journeys
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Automate communications and nurture members, customers, and prospects.
Lesson 8: Analytics and Dashboarding
Lesson 8: Analytics and Dashboarding
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Build a test-and-learn approach informed by quantified observation.
Lesson 9: Strategy and Resources
Lesson 9: Strategy and Resources
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Manage the mix of advertising media for best results.
Lesson 10: Alliances and Change Management
Lesson 10: Alliances and Change Management
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Develop a culture of evolution supported by your organization.

Is This Course
Right For You?

If your association marketing requires too much work to generate too few results, this course is right for you.

Lessons are designed for association executives responsible for promoting their organization’s membership, meetings, education, products, and services.

Membership Leaders

Membership staff searching for the tools and techniques to grow membership.

Marketing Leaders

Marketers working to modernize their tools and processes to do more with less.

Meeting Leaders

Conference and event staff searching for ways to attract new audiences and grow registrations.

We've Educated Over 290 Associations and Organizations

About the Instructor

Chris Gloede is the Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association.

As the CMO for the American Bar Association, he was accountable for over $80 million in revenue and a 100-person marketing team that promoted membership, publication, and education products.

Chris led a digital transformation that introduced marketing automation, business intelligence, paid media, and marketing skill development initiatives–the very strategies that he teaches in this course.

Next Semester
Starts Soon

Register Now!
Limited class size.

Free cancelation until third class.
Group pricing and scholarships available

$549
Association Digital Marketing Certification Course

Billing details

Your order

Product Subtotal
2021 04 - Association Digital Marketing Certificate Course  × 1 $549
Subtotal $549
Total $549

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